Part two in a series on marketing for not-for-profit organisations by SORT South Bank Hub participant Allan John. Part one can be found here.
2. WEBSITES – Making a strong first impression in 2016.
Studies have shown that the internet has surpassed newspaper and print (yellow pages) as a chief source of service information to the local community. Why not make it easier to find your brand and be smarter in 2016? Having a website is a must for any NFP organisation and if you don’t have one then you are leaving the money on the table. Many donors and agencies prefer to google your brand’s name to check your website and learn more about your services. You could have a website, however, a poorly optimised one will only shoo away a potential donor. Also, people looking for information on their smart phones and tablets is only going to increase. Check if you current website has a mobile friendly design or not here.
Look how our website got a thumbs up!
Get you website mobile optimised if you haven’t already. All this can surely wreck your chances of have that first great impression and could put you out of luck.
Make a strong first impression by creating or retouching an existing website. A clean and structured layout with your logo, mission statement, photos and content that suits your target audience can be the first step to present a professional image of your NFP. Build the public trust that you want through a professional looking website. Remember, your website will work for you even while you are sleeping.
See how The South Bank Hub has helped/ can help NFPs like yours.